Hi, I'm Dasha,
Product Designer
shaping business strategy through elegant design
out of imperfect conditions
6+ years of experience
6+ years of experience
6+ years of experience
B2B(+2C) • B2C • SaaS • 0-to-1
B2B(+2C) • B2C • SaaS • 0-to-1
B2B(+2C) • B2C • SaaS • 0-to-1
Based in Helsinki 🇫🇮
Based in Helsinki 🇫🇮
Based in Helsinki 🇫🇮
Topcon Healthcare • 2024
Automating remote eye care
to drive customer profitability
Automating remote eye care to drive customer profitability
Automating remote eye care to drive customer profitability
HealthTech
B2B(+2C)
SaaS
Topcon Healthcare • 2023
Designing visibility at scale
Designing visibility
at scale
Designing visibility
at scale
Healthcare
B2B
0-to-1
[🚧 Case study in progress ]
Skechy • 2022
Launching a dashboard-first video experience in 4 months
Launching a dashboard-first video experience in 4 months
Launching a dashboard-first video experience in 4 months
Productivity
B2C
0-to-1
Other projects
Fitness • B2C • 2025
Smarter training through health insights
Fitness • B2C • 2025
Smarter training through health insights
Fitness • B2C • 2025
Smarter training through health insights
EdTech • B2C • 0-to-1 • 2022
Automating facilitation expertise into workshop preparation tool
EdTech • B2C • 0-to-1 • 2022
Automating facilitation expertise into workshop preparation tool
EdTech • B2C • 0-to-1 • 2022
Automating facilitation expertise into workshop preparation tool
EdTech • B2B(+2C) • 2022
Knowledge sharing platform for communities and organisations
EdTech • B2B(+2C) • 2022
Knowledge sharing platform for communities and organisations
EdTech • B2B(+2C) • 2022
Knowledge sharing platform for communities and organisations
Travel • PoC validation • 2020
Cross-hotel service ordering experience
Travel • PoC validation • 2020
Cross-hotel service ordering experience
Travel • PoC validation • 2020
Cross-hotel service ordering experience
My principles
🚀
What ships matters more than what’s perfect
Beautiful design artifacts are great, but progress is better
🧠
Make intentional decisions
Cultivate spaces of trust and collect diverse perspectives, and then use them to sharpen ideas
📐
Measurement as intervention
As P. Drucker famously said – "What gets measured gets managed, and what gets managed gets done"
💫
Never settle for mediocrity
There’s always room to make our designs better, one iteration at a time
In their words
Dasha combines strong UI & UX skills with a genuine passion for understanding the user and tailoring solutions to the target audience. Always open to feedback and eager to collaborate, Dasha shared valuable insights in design peer reviews and was quick to offer help to others.
Hanna Kinnunen
Sr. Manager of Product Design,
Topcon HealthcareDasha is extremely organized and meticulous, and her designs are always thoughtful, clear, and beautifully executed. She doesn’t overcomplicate things, gets straight to the point, and consistently finds smart, elegant solutions. She’s been a highly dependable design partner.
Sandhya Subramaniyan
Sr. Product Designer, Topcon Healthcare
Dasha consistently created intuitive and aesthetically pleasing interfaces that contributed to the success of our projects. What I particularly appreciate about Dasha is her reliability and collaborative nature. She listens attentively, incorporates feedback smoothly, and brings ideas to every project.
Maija Mäkinen
Domain Specialist (Optometrist),
Topcon HealthcareDasha smoothly balances between taking care of all the small details and understanding the importance of the bigger picture, whilst ensuring that everyone can succeed. I know she always wants to find optimal ways of working and is amazingly resourceful. She carries herself always professionally, calmly and is super reliable and meets people with compassion.
Joanna Hallapää
HR Coordinator, Topcon Healthcare
Dasha combines strong UI & UX skills with a genuine passion for understanding the user and tailoring solutions to the target audience. Always open to feedback and eager to collaborate, Dasha shared valuable insights in design peer reviews and was quick to offer help to others.
Hanna Kinnunen
Sr. Manager of Product Design,
Topcon HealthcareDasha is extremely organized and meticulous, and her designs are always thoughtful, clear, and beautifully executed. She doesn’t overcomplicate things, gets straight to the point, and consistently finds smart, elegant solutions. She’s been a highly dependable design partner.
Sandhya Subramaniyan
Sr. Product Designer, Topcon Healthcare
Dasha consistently created intuitive and aesthetically pleasing interfaces that contributed to the success of our projects. What I particularly appreciate about Dasha is her reliability and collaborative nature. She listens attentively, incorporates feedback smoothly, and brings ideas to every project.
Maija Mäkinen
Domain Specialist (Optometrist),
Topcon HealthcareDasha smoothly balances between taking care of all the small details and understanding the importance of the bigger picture, whilst ensuring that everyone can succeed. I know she always wants to find optimal ways of working and is amazingly resourceful. She carries herself always professionally, calmly and is super reliable and meets people with compassion.
Joanna Hallapää
HR Coordinator, Topcon Healthcare
Dasha combines strong UI & UX skills with a genuine passion for understanding the user and tailoring solutions to the target audience. Always open to feedback and eager to collaborate, Dasha shared valuable insights in design peer reviews and was quick to offer help to others.
Dasha combines strong UI & UX skills with a genuine passion for understanding the user and tailoring solutions to the target audience. Always open to feedback and eager to collaborate, Dasha shared valuable insights in design peer reviews and was quick to offer help to others.
Hanna Kinnunen
Hanna Kinnunen
Sr. Manager of Product Design, Topcon Healthcare
Dasha is extremely organized and meticulous, and her designs are always thoughtful, clear, and beautifully executed. She doesn’t overcomplicate things, gets straight to the point, and consistently finds smart, elegant solutions. She’s been a highly dependable design partner.
Dasha is extremely organized and meticulous, and her designs are always thoughtful, clear, and beautifully executed. She doesn’t overcomplicate things, gets straight to the point, and consistently finds smart, elegant solutions. She’s been a highly dependable design partner.
Sandhya Subramaniyan
Sandhya Subramaniyan
Sr. Product Designer, Topcon Healthcare
Dasha consistently created intuitive and aesthetically pleasing interfaces that contributed to the success of our projects. What I particularly appreciate about Dasha is her reliability and collaborative nature. She listens attentively, incorporates feedback smoothly, and brings ideas to every project.
Dasha consistently created intuitive and aesthetically pleasing interfaces that contributed to the success of our projects. What I particularly appreciate about Dasha is her reliability and collaborative nature. She listens attentively, incorporates feedback smoothly, and brings ideas to every project.
Maija Mäkinen
Maija Mäkinen
Domain Specialist (Optometrist), Topcon Healthcare
Dasha smoothly balances between taking care of all the small details and understanding the importance of the bigger picture, whilst ensuring that everyone can succeed. I know she always wants to find optimal ways of working and is amazingly resourceful. She carries herself always professionally, calmly and is super reliable and meets people with compassion.
Dasha smoothly balances between taking care of all the small details and understanding the importance of the bigger picture, whilst ensuring that everyone can succeed. I know she always wants to find optimal ways of working and is amazingly resourceful. She carries herself always professionally, calmly and is super reliable and meets people with compassion.
Joanna Hallapää
Joanna Hallapää
HR Coordinator, Topcon Healthcare
Hard skills can be learned, but the real magic happens when personalities click
Contact
Whether it’s a quick question, a collaboration idea, or just a friendly chat, I’d love to hear from you.